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Course Outlines

MANAGEMT 7064 - Advanced Marketing

North Terrace Campus - Summer - 2015

This course builds on the knowledge of marketing theory and practice gained in Marketing Management. The course covers Brand Management and Marketing Strategy and is designed to develop students ability and thinking in the implementation and management of marketing from a business and marketing specialist perspective.

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  • General Course Information
    Course Details
    Course Code MANAGEMT 7064
    Course Advanced Marketing
    Coordinating Unit ÐÂÀ˲ÊƱ Business School
    Term Summer
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 3
    Available for Study Abroad and Exchange Y
    Prerequisites MANAGEMT 7104
    Assessment Exam/assignments/tests/tutorial work as prescribed at first lecture
    Course Staff

    Course Coordinator: Professor Jodie Conduit

    Lecturer: Dr Jodie Conduit
    Location: Room 10.51, 10 Pulteney Street
    Telephone: 8313 7024
    email: jodie.conduit@adelaide.edu.au
    Course Timetable

    The full timetable of all activities for this course can be accessed from .

    Monday 5 January 9am - 3pm
    Wednesday 7 January 9am - 3pm
    Friday 9 January 9am - 3pm
    Monday 12 January 9am - 3pm
    Wednesday 14 January 9am - 3pm
    Friday 16 January 9am - 3pm

    For a detailed overview of the activities for each day, please view the Learning Activities Summary.
  • Learning Outcomes
    Course Learning Outcomes
    This course expands students' knowledge of contemporary issues and practices in marketing, with a particular focus on a service-dominant approach to marketing. It includes topics such as value co-creation, customer value, collaborative innovation, brand meaning, social media engagement, social marketing, service ecosystems, and more.

    This course helps view marketing phenomena and processes in ways that are amenable to managerial decision-making, and aims to increase the productivity of the marketing function within the organisation and society.

    On successful completion of this subject a student should be able to:
    1. Articulate an in-depth understanding of a range of contemporary marketing issues, theories, practices, models and phenomena;
    2. Evaluate and critique contemporary marketing practices and understand the best methods of implementation to maximise business performance;
    3. Be proficient in presenting, analysing, discussing, evaluating, persuading, and making decisions regarding contemporary marketing initiatives within an organisation;
    4. Critically evaluate and synthesise advanced academic literature and other evidence
    5. Apply theoretical frameworks in relation to marketing literature and /or practice
    6. Present both written and verbal reports within the conventions of academic writing at this level.
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 1, 2, 3, 4, 5
    The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 2, 3, 4
    An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 2, 4, 5
    Skills of a high order in interpersonal understanding, teamwork and communication. 6
    A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. 1, 4, 5
    A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. 3, 5, 6
    An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. 1, 4
  • Learning Resources
    Required Resources
    Lusch, R. F., & Vargo, S. L. (2014). Service-Dominant Logic: Premises, Perspectives, Possibilities. Cambridge University Press.
    Recommended Resources
    Required journal articles to be read for each topic will be available through MyUni.
    Online Learning
    The MyUni course website will house valuable resources for this course. MyUni will be the primary form of contact outside of the classroom. You will find all of the PowerPoint materials uploaded to MyUni (when appropriate), as well as a series of articles which are valuable resources for understanding the key concepts, theories and management tools covered in this course.
  • Learning & Teaching Activities
    Learning