MARKETNG 2010 - Marketing Strategy
North Terrace Campus - Semester 1 - 2024
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General Course Information
Course Details
Course Code MARKETNG 2010 Course Marketing Strategy Coordinating Unit Marketing Term Semester 1 Level Undergraduate Location/s North Terrace Campus Units 3 Available for Study Abroad and Exchange Y Prerequisites MARKETNG 1001 or MARKETNG 1001OUA Incompatible MARKETNG 3503 Assessment Peer assessment, assignments, case studies and final exam Course Staff
Course Coordinator: Mr Nigel Barker
Course Coordinator: Mr Nigel Barker
Email: nigel.barker@adelaide.edu.au
Phone: 0408 890 174
Location: Room 13.30, Level 13, Nexus 10 BuildingCourse Timetable
The full timetable of all activities for this course can be accessed from .
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Learning Outcomes
Course Learning Outcomes
1. Undertake analysis of consumer and business needs to identify changing market segments.
2. Explain and evaluate strategic options for a firm given an understanding of a segmented market context.
3. Undertake a competitor analysis within a segmented market context.
4. Identify suitable positioning characteristics and position a product within a market segment context.
5. Work effectively as a team member.University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Attribute 1: Deep discipline knowledge and intellectual breadth
Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.
1-4 Attribute 2: Creative and critical thinking, and problem solving
Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.
1-4 Attribute 3: Teamwork and communication skills
Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.
5 Attribute 4: Professionalism and leadership readiness
Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.
1-5 Attribute 5: Intercultural and ethical competency
Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.
1-5 Attribute 8: Self-awareness and emotional intelligence
Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.
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Learning Resources
Required Resources
Walker, O,. Gountas, J,. , Mavondo, F,. Mullins, J,. "Marketing Strategy: A Decision Focussed Approach". McGraw-Hill, (Any version or year)Recommended Resources
Palmatier, Robert and Shrihari Sidhar (2017), Marketing Strategy: Based on First Principles and
Data Analytics, Palgrave Macmillan Education. -
Learning & Teaching Activities
Learning & Teaching Modes
Lectures and tutorials involve students in learning activities including content, case studies and other relevant case studies. Case studies will be used to appreciate the benefits and limitations of rational planning processes and ways to manage in quickly changing business environments.Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
The University expects full-time students (i.e. those taking 12 units per semester) to devote a total of 48 hours p