MDIA 3336 - The Digital Image
North Terrace Campus - Semester 2 - 2024
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General Course Information
Course Details
Course Code MDIA 3336 Course The Digital Image Coordinating Unit Media Term Semester 2 Level Undergraduate Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Available for Study Abroad and Exchange Y Prerequisites At least 12 units of undergraduate study Assumed Knowledge At least 6 units of MDIA courses Assessment Quizzes, Media Analysis, Portfolio and Exegesis, Participation Course Staff
Course Coordinator: Dr Jessica Ford
Course Timetable
The full timetable of all activities for this course can be accessed from .
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Learning Outcomes
Course Learning Outcomes
1. Demonstrate understanding of the expressive and experimental possibilities of digital technologies.
2. Understand key concepts and theories related to digital culture and imagery.
3. Analyse digital images using conceptual and theoretical frameworks.
4. Recognise and explain the relationships between concept and process in the design and creation of digital images.
5. Compose digital photographic artefacts informed by an understanding of critical and industrial contexts and best professional practiceUniversity Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Attribute 1: Deep discipline knowledge and intellectual breadth
Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.
1, 2, 3, 4, 5 Attribute 2: Creative and critical thinking, and problem solving
Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.
1, 4, 5 Attribute 3: Teamwork and communication skills
Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.
1, 3, 4, 5 Attribute 4: Professionalism and leadership readiness
Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.
1, 4, 5 Attribute 5: Intercultural and ethical competency
Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.
1, 2, 4, 5 Attribute 6: Australian Aboriginal and Torres Strait Islander cultural competency
Graduates have an understanding of, and respect for, Australian Aboriginal and Torres Strait Islander values, culture and knowledge.
2, 5 Attribute 7: Digital capabilities
Graduates are well prepared for living, learning and working in a digital society.
1, 3, 5 Attribute 8: Self-awareness and emotional intelligence
Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.
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Learning Resources
Required Resources
Required readings (linked to Library resources) for each week will be available to students via the MyUni course site.Recommended Resources
Recommended resources, including additional recommended readings (linked to Library resources) and assignment help, will be made available via the MyUni course site.Online Learning
All required and recommended readings (linked to Library resources), recorded lectures, lecture and workshop slides, and other course materials will be made available to students via the MyUni course site. MyUni will also be used for student announcements, discussion boards, and for the submission of assignments. -
Learning & Teaching Activities
Learning & Teaching Modes
Lecture material (equivalent to 1 hour per week) will be delivered online via short videos. These will be available each week and should be watched prior to attending class.
Compulsory Readings (~ 2 hours per week) will be available via MyUni and needs to be completed prior to attending class each week.
Workshops (2 hours per week) are timetabled interactive face to face classes where we we apply concepts and theories outlined in lecture videos and complete relevant activities.Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
Concept videos - ~1hr per week x 10 weeks 10 hours per semester Workshops - 2 hrs per week x 10 weeks 30 hours per semester 3 hours reading and workshop preparation per week 36 hours per semester 7 hours assessment preparation, independent research, and photography practice per week 84 hours per semester TOTAL = 160 hours per semester Learning Activities Summary
This course examines theoretical perspectives and understandings of the digital image through media analysis, critical and creative thinking. This course encourages you to consider the specific challenges and opportunities of digital technology and culture.
Topics may include:
- Selfies and self portraiture
- Technological determinsim
- Affect and capitalism
- Post-digital culture
- Visual Literacy & Algorithmic Culture
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Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
Name Type Overall Value Submission Mode Course Learning Outcomes Assignment 1 2 x 10 question quizzes Quiz 20% Online, via MyUni 1 Assignment 2 Media Analysis Online Project 30% Online, via MyUni 2, 3 Assignment 3 Portfolio and Exegesis Creative and reflective 40% Online, via MyUni 1, 2, 4, 5 Assignment 4 Active Participation Engagement 10% Online, via MyUni 1, 2, 3, 4 Assessment Detail
Quizzes (weighting 20%): Two short (10 questions each) online quizzes, testing knowledge of readings and course content.
Media analysis (weighting 30%): Media analysis assessing students’ ability to synthesise conceptual and theoretical ideas about digital culture through an analysis of specific digital images.
Portfolio and exegesis (weighting 40%): Creative portfolio of digital images and a reflective exegesis.
Participation (weighting 10%): Active participation and engagement in weekly workshops.Submission
All assignments will be submitted via the MyUni course site.Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of informati