Developing the next generation of wine communicators
Developing the next generation of wine communicators
Wine Communicators of Australia (WCA) and the ÐÂÀ˲ÊƱ Business School at the University of ÐÂÀ˲ÊƱ are set to launch a national wine industry mentor program to boost the career trajectory of the next generation of wine communicators. The program will benefit people who will take a leading role promoting Australia’s wine industry in their public relations, marketing and communications careers.
The Wine Industry Mentor Program pairs ambitious wine industry professionals with respected industry leaders for a period of six months. One-on-one sessions will give mentees the opportunity to tap into experiences and insights from the best experts in their fields.
The program aims to boost both the personal and professional development of early career wine communicators by giving them access to a wealth of knowledge from respected wine sector leaders; greater career clarity, direction and satisfaction; networking opportunities with like-minded, ambitious young wine communicators and advice with career progression.
The inaugural six-month program has attracted notable names to act as mentors from across the country setting a high standard for the program launch. Mentors include:
- Toni Carlino, Marketing Manager, Fogarty Wine Group and WCA Board Chair
- Marni Cook, Consultant and WCA Board Member
- Alex Gibbs, CEO, Smile Marketing and WCA Board Member