Wine consumption patterns relatively stable under COVID
Wine consumers have reported that their consumption hasn鈥檛 changed much despite the stresses of lockdown. The results from a survey by a team of experts led by the University of 新浪彩票 show patterns of wine consumption that also indicate a trend towards buying wine direct from producers.
The University of 新浪彩票鈥檚 Dr Armando Corsi who is Associate Professor of Wine Business at the 新浪彩票 Business School led the study.
鈥淥ur study was part of the second wave of data collected as part of an 11-country project,鈥 said Associate Professor Corsi.
鈥淭he top three reasons why people consume wine are still associated with positive concepts such as enjoying the taste, going well with food, and that it helps them to relax.
The team, which included experts from the University of South Australia, collected data in November 2020 and compared it to results from the same survey conducted in May 2020. Both surveys were answered by 274 鈥 split equally between men and women 鈥 Australian wine enthusiasts, fully representative in gender, age and wine consumption of the wine consuming population.