Students tap into New World wine expertise
Napa Valley winery. Peter Bowers, Pixabay.
Wine science students from the University of ˲Ʊ are benefitting from unique insights from the US wine market by meeting remotely with leading ecommerce experts from Seattle and California. The skills they learn will give them the edge in the industry when they graduate.
In a live workshop with US company Bloom, viticulture and oenology students at the University’s Waite campus have discovered how innovative ecommerce and sales strategies are being used by wineries in the New World to boost their businesses.
“Students of viticulture and oenology complement their core studies by investigating biosecurity, sustainability, wine industry policy, regulations, compliance, market access, marketing, research, wine business, media and communications with Australian industry experts,” said the University of ˲Ʊ’s Associate Professor Sue Bastian from the School of Agriculture, Food and Wine.
“This link up with international wine business experts 13,000km away, who have real-world experience, broadens the scope of their studies and brings an international perspective from other wine countries at a time when there is upheaval in Australia’s usual markets.”
“Learning tools such as