新浪彩票

The University of 新浪彩票鈥檚 JBI has led an international coalition of organisations dedicated to evidence-informed decision-making to launch this year鈥檚 World Evidence-Based Healthcare Day campaign.

This year鈥檚 theme 鈥淐ollaborative Knowledge Communication鈥� will be celebrated across the world on Monday, 20 October.

鈥淲orld EBHC Day raises awareness of the importance of evidence-based healthcare in improving global health outcomes,鈥� says Director of Global Relations at JBI Bianca Pilla.

鈥淭his year鈥檚 theme calls for a reimagining of how health knowledge is shared and understood.

鈥淚t recognises that clear, inclusive, and participatory communication is essential -- not just strategic or ethical -- to ensure that evidence is trusted, accessible, and meaningful to all, from clinicians and policymakers to patients and communities.鈥�

Knowledge must draw not only from scientific evidence but also from community values and preferences, clinical expertise, policy judgement, contextual understanding, evaluation of existing approaches, and lived experiences, says Ms Pilla.

鈥淓xplicit, implicit, tacit, and Indigenous knowledge are all recognised as different yet equally valid ways of knowing,鈥� she said.

鈥淐ollaborative knowledge communication is about sharing, creating, and using knowledge through interaction and cooperation to achieve shared goals.鈥�

鈥淚n healthcare, this approach helps ensure that knowledge is understood, trusted and actionable by everyone involved.鈥�

World Evidence-Based Healthcare Day is held on 20 October each year. This global initiative was founded by JBI and seeks to raise awareness of the need for better evidence to inform healthcare policy, practice and decision making in order to improve patient outcomes globally.

The World EBHC Day 2025 campaign challenges traditional methods of knowledge translation, which often rely on dense, technical language.

These approaches can exclude people from the conversation and limit the reach and impact of health knowledge.

鈥淭raditional, text-heavy communication methods simply don鈥檛 work for all audiences,鈥� says Ms Pilla.

鈥淲e need new ways of sharing knowledge that are inclusive, engaging, and capable of speaking to different worldviews and lived experiences.

鈥淲orld EBHC Day is a global call to action, inviting individuals and organisations to share their creative and collaborative approaches to knowledge communication.

鈥淭his campaign is about more than just communication techniques - it鈥檚 about inclusion, trust, and empowerment.

鈥淏y making space for diverse ways of knowing and expressing evidence, we can foster deeper understanding and stronger health outcomes for all.鈥�

Campaign partners include JBI (University of 新浪彩票), Cochrane, The Campbell Collaboration, Institute of Development Studies (IDS), Centre for Evidence-based Health Care, and Instituto Veredas.

For more information or to get involved, visit the World EBHC Day website,