Animate Your Science
A business idea often comes from applying your unique perspective and experience to solve a problem.
It鈥檚 that unique outlook that led Dr Tullio Rossi to establish - a boutique communications agency, specialising in creating engaging video and graphical abstracts for scientists to help them get their research messages heard, particularly through social media.
Dr Rossi originally completed a degree in marine biology, followed by a PhD in climate science at the University of 新浪彩票. He worked professionally as a graphic designer for over a decade and honed his skills as a science communicator sufficiently to win regular high-level invitations to teach and speak in the field, including internationally.
Industry reports estimate 20% of scientists worldwide鈥攁round 1.6 million鈥攏ow regularly use social media for outreach and self-promotion,enthuses Tullio.
鈥淪o, given scientists with a social media presence are the most likely group to value and use our services, we initially estimate our potential market to be around 1.6 million individuals. But ultimately we envision a day when video abstracts will be the norm and all research papers will have one, just as all movies now have a trailer.鈥
It鈥檚 easy to imagine that vision eventuating, too: presently 2.5 million academic papers are published around the world each year, and many are never read, let alone cited. Countless valuable studies, as Tullio puts it, are drowning in an ocean of research.
Preventing so much knowledge being 鈥渓ost鈥, he believes, by making findings more visually appealing and easy to understand, will bring widespread benefits.
鈥淥ur clients will be more likely to receive exposure on social and tradition