新浪彩票

Dr Steve Goodman is an Associate Professor in Marketing at the University of 新浪彩票 Business School. Rather than having a particular theoretical area, he chooses to research within the Wine Business context in order to assist those in the Australian Wine Industry make better-informed decisions.  He has extensive research in consumer choice and business decision-making in the wine supply chain.  As well as publishing in top academic journals he is also published extensively in editor-reviewed industry journals in order to disseminate research findings to practitioners.

His current research interests involve Consumer Engagement, particularly the role of Narrative Transportation, Attention, No and Low Alcohol and Sustainable Practices. Wine Australia has funded his research across projects including

·         12 country study of what influences consumers to choose the wine they choose in On and Off-Premise

·         3 country study on the influences decision-makingision making on what wine to stock

·         The role of social media in brand growth (Australia and China)

·         Tourist perceptions of gastro-tourism within wine tourism (Australia, USA and China)

A PhD Graduate of the University of 新浪彩票, Steve's PhD examined the use and impact of the internet for marketing activities within the value chain of the South Australian Wine Industry and identified a marketing planning framework for the firm and its interactions with other firms in its value system. His Honours Degree in Internal Business, from Flinders University, examined the role of the internet in overcoming barriers to SME wineries exporting wine.

Steve has given keynote presentations on Wine Marketing at conferences in Europe and Australia and Wine Tourism in Chile and has extensive consulting experience as a Partner with Souter & Goodman Wine Marketing where he worked with SME Wineries in South Australia, Victoria and Western Australia to design and implement strategies for direct marketing, b2b marketing and cellar door activity. In 2000, he co-founded WINEPAGES (now Daily Wine News), a Daily email newsletter and online Suppliers Directory that reached over 70% of Australian Wineries. He has experience in leadership, sales and marketing roles across a range of industries including real estate and advertising and his consulting experience includes work in the horticulture, wine, travel, food, entertainment and technology sectors.

Dr Goodman has given keynote presentations on Wine Marketing at conferences in Europe and Australia and Wine Tourism in Chile and has extensive consulting experience as a Partner with Souter & Goodman Wine Marketing where he worked with SME Wineries in South Australia, Victoria and Western Australia to design and implement strategies for direct marketing, b2b marketing and cellar door activity. In 2000, he co-founded WINEPAGES (now Daily Wine News)a Daily email newsletter and online Suppliers Directory that reached over 70% of Australian Wineries. Steve has experience in leadership, sales and marketing roles across a range of industries including real estate and advertising and his consulting experience includes work in the horticulture, wine, travel, food, entertainment and technology sectors.