Developing Your Marketing Strategy
Plan and perfect your marketing strategy to boost the profitability of your business with the University of ÐÂÀ˲ÊƱ.
| Length | 4 weeks |
|---|---|
| Effort | 1 hour per week |
| Start date | Start studying as soon as you enrol |
| Level | Introductory |
| Fees | $195 Learn more |
About the course
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Master marketing planning and strategy
Thinking ahead and planning effectively is the only way to guarantee your brand hits its mark. On this four-week course from the University of ÐÂÀ˲ÊƱ, you’ll learn how to build a well-thought-out marketing strategy from the planning phase through to implementation.
Focussing on professional skills and practical case studies, you’ll learn how to reach the right audience with the right marketing tools and channels.
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Position yourself and identify your target audience
Week 1 of the course will consider the ‘who’ of marketing. You’ll discuss where your brand sits in the market, and determine which audiences it should be reaching.
You’ll understand the importance of positioning and demographics for any marketing strategy.
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Develop your brand essence, voice, and messaging
Once you know who your target audience is, you need to decide how you communicate with them.
Guided by your course leader, you’ll develop your brand essence, tone of voice, and key messages. You’ll learn how to turn those messages into clear and compelling marketing content.
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Choose your marketing channels and implement your strategy
In the last week of the course, you’ll put theory into practice and learn how to implement your chosen strategy. You’ll review a range of communication channels and select those best suited to your brand.
You’ll finish the course with a watertight marketing strategy and all the skills you need to implement it in your business.
What you’ll achieve
By the end of the course, you’ll be able to:
- Explain the alignment of marketing strategies with business or organisational goals.
- Describe the importance of marketing, communication, and PR activities in achieving business or organisational goals.
- Identify possible challenges to be overcome when implementing marketing strategies.
- Critique existing marketing strategies and programs to recommend improvements.
Is this course for me?
This introductory course is designed for anyone interested or involved in marketing for a business.
It will be suitable for both new and experienced marketers working in any region of the world.
Fees and enrolment
| For individuals | For teams |
|---|---|
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The enrolment fee for the Developing Your Marketing Strategy course is: $195 AUD Please contact us if you would like to pay via invoice. If you are a staff member or alumni of the University of ÐÂÀ˲ÊƱ, please reach out to discuss potential discounts and payment options. |
If you are interested in enrolling four or more team members in this course, contact us to discuss pricing. Pricing on request. |